Press Release

BrightStar Care® Names Teresa Celmer as Chief Marketing Officer

After Successfully Leading BrightStar Care's National and Local Marketing Efforts for Nearly Four Years, Teresa Celmer is Promoted to the C-Suite

MARCH 16, 2023 - BrightStar Care, a nationwide home care and medical staffing agency with more than 370 corporate-owned and franchised locations known for providing a higher standard of home care, announced today that Teresa Celmer has been promoted to Chief Marketing Officer. After serving as BrightStar Care's Senior Vice President of Marketing since 2019, where she grew immense national brand awareness and drove recruitment efforts, Teresa is taking the next step in her career by entering the BrightStar Care C-Suite.

As Chief Marketing Officer, Celmer will be responsible for the overall vision, leadership, and execution of all marketing programs and initiatives under the BrightStar Group Holdings umbrella: BrightStar Care, BrightStar Senior Living®, and BrightStar® Care Homes™. Celmer will also be at the helm of developing and executing BrightStar Care's long and short-term marketing strategies to accelerate brand awareness and increase brand sales and customer count. Over the last few years, Celmer has played an instrumental role in marketing and internal and external communications.

“I am thrilled to be stepping into the role of Chief Marketing Officer of BrightStar Care and am expertly positioned to continue leading the BrightStar Care marketing team with passion and resilience,” said Teresa Celmer, Chief Marketing Officer of BrightStar Care. “From the start, I have been committed to BrightStar Care's vision of enriching lives, and I am ready to continue leading the brand forward through creative and innovative channels.”

“Teresa Celmer truly embodies the heart and soul of BrightStar Care, and through her tremendous work, she has taken the brand to extraordinary heights,” said Shelly Sun, CEO and Founder of BrightStar Care. “The state of the healthcare workforce has fluctuated over the years, and being the solution-oriented professional she is, Teresa has swiftly pivoted marketing efforts towards attracting healthcare workers. Teresa is a trailblazing marketer who focuses on the interconnectedness between our customers, staff, and partners and strategically aligns marketing to fit each audience seamlessly.”

In her new role as CMO, Celmer will continue strategically bolstering consumer, B2B, and employer branding. Teresa's tenacity for exceeding ROI moves the brand toward being known as America's most trusted home care brand and the preferred partner and employer of choice in the home care, franchise, and senior living industries. Due to her marketing genius, in 2022, Celmer was recognized as a top 50 CMO Game Changer in the franchise industry by Entrepreneur Magazine.

Before joining BrightStar Care, Celmer was the Brand Director of Consumer Marketing at Ace Hardware. She developed her skillset as a franchise marketer and created immaculate brand cohesion among the company's nationwide consumer retail stores. She is also a Board Member of Hope Loves Company, a nonprofit that provides emotional and educational support to children and young adults who have or had a loved one battling Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig's disease. Celmer is a true servant leader and is committed to enriching lives. Her passion to serve others is reflected in her professional role at BrightStar Care and her personal life.