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Quick Summary
Benito’s Pizza has a rich tradition in the Southeast Michigan market and we’ve come a long way from our humble beginnings in Belleville, Michigan. Franchise operators want to invest in a company with a successful track record and a compelling growth story. Benito’s Pizza relies on our franchise operators to help grow and carry our brand. As such, Benito’s Pizza has created a formula that when implemented successfully, is tailored to help our franchise operators succeed in any market environment.
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Benito's Pizza
Business Cost, Fees & Facts for 2025
Military/Veteran Promotion | Yes |
Are you ready to grow with a premium pizza brand that's been in business for over 40 years? Benito's Pizza is a crowd favorite with our world-famous Detroit deep dish and our 24" Big Benito!
Incentives
About Benito's Pizza
Benito's Pizza has a rich tradition in Southeast Michigan and we've come a long way since our humble beginnings in Belleville, Michigan. Our passion for old-world quality is still carried through with everything we make today because quality matters most at Benito's Pizza. Our franchisee partners and employees are an extension of the Benito's family. Many of our team members and managers have been with us for years. They are the main contributors to our success. We foster a team spirit and we're committed to pleasing the customer 100% of the time. We offer a premium deep-dish, hand-tossed round and thin crust pizza, as well as customer favorite breads, salads, subs, calzones, wings, pasta, desserts, and more!
Why Choose Benito's Pizza?
Our stores average over $12,000 in weekly sales, and we have seen substantial revenue growth in the past two years. Over 70% of our customers order from us more than once a month, and over 80% are long-time loyal customers.
We are focused on growing the Benito's brand again, by meeting the demand for a high-quality pizza chain! Benito’s franchise interest has never been higher, with a large increase in inquiries in 2022! For potential franchisees with the right desire and commitment, we have a tremendous opportunity to reach and exceed their financial goals! There is great potential for area development, just ask us for more details on multiple locations. We offer training before, during, and after opening to give you all the tools you need to succeed. To find out more, get in touch with us. We'd love to welcome you into the Benito's family and help bring the pizza lover's pizza to more people!
Training & Support
We provide guidance, consultation, and hands-on, in-store training to all our franchisees throughout the entire onboarding process. We are firmly dedicated to giving you all the tools and support you need to be successful. In-store training will also be provided in the first month after opening, as well as consultation and support throughout your ownership tenure.
History
Benito's Pizza, founded by Benito Mautone in 1979, is a family-owned and operated pizza chain. We started with one location in Belleville, Michigan and we've grown into a 19-store franchise operating in Michigan and Arizona. It is with a strong sense of family pride that Benito's strives to uphold an excellent reputation for serving high-quality pizza in a family-friendly environment. Benito was born in a small village in Southern Italy and migrated to the United States with many of his family members when he was 18 years old. He brought with him a strong work ethic, and a love of family, food, and hospitality. Benito took those passions and began working in the food service industry in his 20s, establishing Benito's Pizza as a high-end competitor in Southeast Michigan.
Benito's operated for many years as a single-unit takeout/delivery store offering pizza and pop on the menu. In 1991, Benito's opened their second location in Westland, Michigan. followed by the first franchise store in Sumpter Township in 1993, then the fourth store in Canton, Michigan in 1995. Around the year 2000, through the concentrated efforts of Benito and his sons, Jason, Michael, and Mauro, Benito's Pizza pursued a growth strategy with significant franchise expansion. This expansion saw the number of Benito's stores more than double under the leadership of CEO Jason Giacomo Mautone. With this physical growth strategy came an increase in menu offerings. Benito's menu expanded to include calzones, subs, wings, pasta, salads, bread, and appetizers. As always, each item was carefully selected and produced with attention to quality and detail. Despite the menu expansion, our pizza remains the cornerstone of our business. Our signature pizza sauce blend and dough recipes developed by Benito remain the foundation of our business and the secret to our success.
Ideal Candidate
The most successful Benito's franchisees are highly dedicated, working hands-on in the store to maintain our commitment to customers and team members. Although it's not required, they often have food service management or ownership experience. Most importantly, they have a "can do" attitude and a commitment to exceeding expectations under any circumstances. They're involved in the community and foster a team environment. We don't cut corners, and our most successful franchises don't either. Times and technology have changed and we've kept pace with it, but we still have the same commitment to customers as we did when we opened our first store in 1979.
Veterans save up to $10,000! Get 50% off the franchise fee and $5,000 towards Grand Opening marketing and promotion. Valid through December 31, 2023. Ask about multi-location and sub-franchising incentives
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