Seafood restaurants have the opportunity to benefit from the growing demand for healthy foods since 70% of seafood is purchased when dining out. Seafood is gaining popularity with consumer’s willingness to explore different varieties and methods of preparation. The introduction of poke bowls, which include a serving of cubed, raw fish with rice, seasonings, and vegetables, is one way that seafood has made gains in the restaurant industry by introducing new varieties of seafood.
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It would be easy enough to market your seafood restaurant as you might any other kind of restaurant, but you could be missing an opportunity with that approach. Instead, think about using marketing tactics that position your seafood restaurant uniquely among other dining options in the area. For example, why would a hungry diner turn to your location instead of the other places they could eat nearby? Present them with solid reasons to opt for seafood over the alternatives, and you may be able to grow your market.
A Challenge to Cook at Home
One of the reasons a seafood restaurant is appealing to diners is that seafood can be challenging to prepare well at home. Even someone who regularly cooks their own meals may struggle to create a tasty seafood dish in the time they have available. So rather than buying costly seafood only to see their plate not come together in the end, it’s easier to leave the cooking to the professionals and find a good seafood restaurant close to home. So, as you are marketing your restaurant to residents, be sure to highlight the difficulty of cooking seafood properly and help them understand that you can take away this frustration.
A Break from the Routine
It’s easy to find burgers and fries and ethnic food like Italian, Mexican, and Chinese. Those are all great options, but what about when someone is hungry for something out of the norm? Seafood restaurants don’t tend to be as readily available as other options, so you can promote yourself as a great break from the typical fare. Then, once people have tried your food once or twice, they’ll hopefully come back not just for a break from other options but because they have come to love what you serve.
Investing in a seafood franchise is a great way to enter the restaurant industry with less risk than doing it on your own. As the owner of a seafood franchise, you gain access to proprietary recipes, processes, and products that are proven to succeed. Franchise training ensures that you and your staff can deliver popular franchise fare without formal chef training. Explore our seafood franchises to find out more.
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