Poke is a traditional Hawaiian dish consumed as an appetizer or main course. This food traditionally uses raw tuna fish, though it can be substituted with shellfish, octopus, lobster, or even caviar. Health-conscious consumers are attracted to poke food because it’s rich in omega-3 fatty acids and proteins. One popular variation of poke is the poke bowl, a creation that includes poke tossed over rice and topped with vegetables and sauces.
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Finding success with your poke business may come down to determining the right way to present your product to the market. After all, poke is a dish that doesn’t have the same widespread recognition as a cheeseburger or taco. That doesn’t mean it won’t sell, but you may have to take a different approach to your marketing than some other food and beverage businesses.
Make It Approachable
A certain percentage of your target market will be familiar with poke and will be excited to try your version. This part of the crowd will be an easy sell, and these customers will find your location without much effort on your part. But this piece of the market may not be big enough to sustain your business. Instead, you’ll need to bring in new customers who have never tried poke to grow and thrive.
These diners are hungry for something to eat and maybe in the mood for something new. Consider this part of your target market when designing your restaurant and menu. How can you make poke less intimidating to someone who has never ordered it or eaten it before? Can you offer small samples to introduce those people to the flavors? Are there menu items that are best for those new to this dish? Carefully considering this part of the business will be crucial for growing your customer base.
The Right Setting
One of the tricky things about a poke shop is that your food might not appeal to everyone in a given group. With that in mind, locating your business in an area with other convenient dining options is crucial. That way, members of the same group can pick out different things to eat and still hang out together. Food courts are a popular option for this kind of food business, but strip malls can also work nicely.
As the owner of a poke franchise, you can gain an edge in the competitive food and beverage industry. Since most poke dishes don’t require extensive appliances for prep, owning a poke franchise may make it possible to succeed in the competitive food and beverage industry at lower levels of investment. Explore our poke franchises to find out how owning a business in this industry may be just the type of investment you’re seeking.
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